Blog
Notes on building and launching software.
Costs, timelines, hiring and go-to-market, written by the people who do the work.
Hiring and teamsHire, freelance or dedicated?Freelancer, in-house hire or a dedicated engineer?Three ways to add engineering capacity, and how to choose between them.BuildingWeek one, day by dayWhat happens in the first week of a buildFrom signed quote to first demo: a day-by-day look at week one.Go-to-marketThe first 30 days after launchLaunching your app: the first 30 days of go-to-marketWhat to set up before launch day and what to measure in the first month.
Have an idea? See what it would take to build it.
Open the Idea LabThe Idea Lab turns a two-sentence idea into a build plan: why it could work, what to get right first, the first version worth building and its price. Two minutes, from our published rates.